THE BRIEF
The Challenge
- Translating a partnership between two very different brands- a playful indie stationery company and one of the world's most prestigious art institutions- into a single piece of content that felt true to both
- Creating short-form social content that needed to do double duty: announce the collaboration and tell the story behind it
- Capturing the connection between centuries-old source material and Juju's modern, hand-drawn interpretive style in a way that felt organic, not forced
Our Approach
- On-location footage at the Getty paired with a founder interview to announce a collaboration between a hand-drawn stationery brand and one of the world's most prestigious art institutions.
- Interview-driven format: Juju walks through her creative process and the specific pieces that sparked each illustration, grounding the collaboration in genuine artistic inspiration rather than a transactional brand deal
- Captured the real source material alongside the finished product designs, drawing a visual line between origin and output